Webinar on Managing Your On Line Presence and How to WIN against Negative Reviews

Overview:
What do your patients find when they Google you? An effective online marketing strategy encompasses much more than just a website. This program is designed to aid physicians and managers to understand the tools you will need to use to attract new patients to the practice, retain existing ones while creating and keeping a positive on line reputation and successful strategies to counteract negative reviews including litigation.
Why should you Attend: Attendees will learn :

What to do when you obtain a negative review - Can or should you sue?
Learn how a physician successfully fought and won a slander suit against a patient
How to counteract the damaging review to convince a judge to rule in the physician's favor


Areas Covered in the Session:

Search engine optimization, why this is important
Website design and elements to include for search engine optimization
Keywords that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings
Branding your image
Social Media - Facebook, Twitter, Linked-in, blogs and how to use it successfully
Reputation Management Services
Techniques for Projecting a Caring, Professional Image
Ostensible Agency issues with Expense share groups
Help, Healthgrades and how to obtain good reviews/counteract negative ones


Who Will Benefit:

Physicians
Managers
Administrators
COO
CEO

Instructor:
Debra Phairas is President of Practice & Liability Consultants, LLC a nationally recognized firm specializing in practice management and malpractice prevention. Her background includes medical clinic administration and loss prevention management for NORCAL Mutual, a physician malpractice insurance carrier in Northern California. Her BS is from Michigan State University and her graduate work at Golden Gate University San Francisco MBA Health Services Administration program.

Her consulting experience includes over 1,800 practices of all sizes and specialties. Typical engagements include: practice start-ups, practice assessments, mergers, financial analysis, revenue enhancement, overhead reduction, personnel management, over 400 practice valuations, expert witness, partnership issues and recruitment support for hospitals and physician groups. She has presented seminars and lectures nationwide for state and local medical/dental associations, management organizations and specialty societies.



Event link : http://www.trainhr.com/control/w_product/~product_id=701690LIVE/?channel=mailer&camp=webinar&AdGroup=researcherbook_may_2017_SEO

Contact Details:
NetZealous LLC, DBA TrainHR
Phone: +1-800-385-1627
Email: [email protected]