2020 Pro-Aging & LOHAS: Geriatric Society

Nowadays people are living longer, hence the proportion of the older people are growing. It is identified that the number of people over the age of 60 will be double by the 2050. Therefore, it is important to address the issues, whether that being medical treatment, social welfare or financial enterprises, more focuses are being put on the demands of the people in their golden ages, alongside business ideas to capture the rapidly growing senior citizen market being carried out, to meet the needs of a silver age.

With one of the world’s lowest fertility rates combining with the highest life expectancy, Japan is facing an unprecedented challenge. The Japanese government and other stakeholders are tackling this challenge with a sense of crisis, using high-tech. Panasonic has developed a smart walker that uses artificial intelligence algorithms to help users stay mobile and independent for as long as possible.
As the labor structure changes, new lifestyles have also emerged, which results in innovative industries and demands. “Lifestyles of Health and Sustainability (LOHAS)”, a demographic defining a particular market segment related to sustainable living, has been served as one of the key spirit in the field of this.

This year, the 2020 Pro-Aging & LOHAS International conference will create the outstanding platform to engage in dialogue for and of the elderly and we invite you to join us in Hokkaido, Japan, from August 5th to the 7th.

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