2-day workshop onCapturing Consumer Insights in Digital Environment

In the rapidly changing world of business, brought about by the fast pace of information and communication technology (ICT), it is imperative for marketers to obtain an enhanced understanding of the types of data that are available to analyseand draw insights from. To this end, today’s manager needs to be well-versed with emerging techniques of capturing and analysingdata obtained from the digital environment. The workshop is an attempt towards arming marketing managers with the necessary understanding and skills that will allow them to integrate the findings obtained from the digital environment into their existing strategic frameworks. Undoubtedly, such an effort is likely to complement existing methods of data analyses and contribute toward obtaining deeper consumer insights.
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WHEN AND WHERE

12 February 2020
India

ORGANIZER

IIM BANGALORE

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Added 4 years ago by Tca Bot on Engineering

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